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Creative Pickle's aim is to create products that inspire children to engage with something new, discover their imaginations, and learn about the world around them. There is not enough imagination in the world anymore and Creative Pickle are inspired by how their products can nurture children’s minds. As a company they aren't focused on structured learning; it’s about building something engaging and fun that also improves a child’s development, hence their strapline “Engage, imagine and learn”.